Top 5 Reference Apps in New Zealand: Q2 2023 Performance

In Q2 2023, the top 5 reference apps in New Zealand demonstrated varied performance trends across downloads, revenue, and active user metrics. Here’s a closer look at each app’s journey over the quarter.

Ancestry: Family History & DNA from Ancestry.com showed a consistent increase in weekly revenue, peaking at approximately $2.1K in the week of June 19. Weekly downloads fluctuated slightly, with a high of 602 in late April, and weekly active users remained relatively stable, ranging from 1.4K to 1.6K throughout the quarter.

MyHeritage: Family Tree & DNA by MyHeritage.com saw significant spikes in weekly revenue, reaching around $1.4K in mid-April and $1.3K in late May. Download numbers were steady, peaking at 267 in late May. Active users slightly declined from 767 in late April to 614 by the end of June.

Hallow: Prayer & Meditation from Hallow, Inc. experienced a notable dip in weekly revenue in early May, dropping to $178, but recovered to around $581 by mid-June. Weekly downloads showed a downward trend, decreasing from 286 in early April to 126 by the end of June. Active users saw minor fluctuations, maintaining an average of around 900 throughout the quarter.

FancyNovel-eBooks&Webstories published by 烈英 李 had a challenging quarter. Weekly revenue showed a sharp decline, reaching as low as $7 in late May, before a slight recovery to $145 in mid-June. Downloads dropped to zero from early May onwards, indicating a significant decrease in user acquisition.

Night Sky by iCandi Apps Ltd. displayed a steady increase in weekly revenue, peaking at $334 in mid-June. Downloads were highest in late May at 352, with a consistent pattern throughout the quarter. Active users showed a slight decline from 793 in late May to 739 by the end of June.

These insights, sourced from Sensor Tower, offer a comprehensive view of the performance of top reference apps in New Zealand for Q2 2023. For more detailed insights, visit Sensor Tower.